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Smartwool & Altra Running's We Run The Cold collab combines Merino expertise with the footwear powerhouse.
Designed exclusively for REI.
Thank You Riley is born out of gratitude for our sisters’ closets. May we all seek permission before the tags come off.
Designed exclusively for TJMaxx.
Go far & feel good in Merino Wool built to perform in all of your outdoor adventures.
At Nohku, we like our weekends steep, rocky, and a little bit sacred. Call it a summit session, a backcountry baptism — whatever it is, it’s our kind of holy.
Designed exclusively for Sierra Trading Post.
Smartwool and Altra Running teamed up to bring a Merino Wool cold weather training collection exclusively to REI. Designed to keep the runner comfortable all winter long.
I conducted interviews & surveys with over 150 runners to develop a deeper understanding of their relationship & needs with cold weather running apparel.
80% of participants required adjustability with bottoms.
94% of participants prefer odor resistant materials.
76% of participants preferred sustainable blends.
87% of participants are running in low-light conditions.
84% of participants ranked moisture wicking as most important of features.
53% of participants wear a hydration pack.
Because we put Merino Wool where it matters. Next to your skin.
This collection was designed from the inside-out-meaning we focus on key areas with body-mapping and strategic placement to highlight the comfort and performance of Merino Wool. And when you wear Merino next to skin, a lot of benefits come with it.
During the market analysis phase, I found that runners have a desire for more wind protection and reflectivity within their clothes. We solved for that in this collection with windproof panelling & reflective branding elements- perfect for running in low-light, cold conditions.
Merino Wool works best as a laying system. To amplify the benefits of the fiber, we launched a head-to-toe collection including tops, midlayers, bottoms, accessories and footwear.